About Us

If you are looking for a proven, systematic process for winning through excellence, then look no further than AMC.  The mission of AMC is to make your vision and values come to life everyday in your company.   We believe that shared vision and values create alignment and alignment empowers your company to move from the ordinary to the extraordinary.

I founded AMC 20 years ago with the intent of becoming a strategic partner to leaders who want their companies to be grounded in strong  vision and values— vision and values that benefit everyone the company touches.

My passion and purpose were ignited based on my father’s experience as an Armenian child in Turkey  who witnessed the massacres of the Armenians firsthand .  This devastating experience deeply influenced his ability to believe there is a God and that
God is good.  He repeatedly shared with me that evil overcomes good and big business and government crush innocent people.  Early in my youth I resolved to make a difference by helping good leaders build good organizations in which everyone benefited.

In preparation,  I earned a Ph.D. in Organization Behavior,  interviewed the leaders of Best Practice values-based companies, and integrated the proven practices into my coaching and consulting frameworks, assessment tools, and training programs.

As an example, I learned firsthand in working with the co-founder and former CEO of the Ritz Carlton, Horst Schulze, how he intentionally created a culture, based on his vision and values,  which enabled his hotel to  be the best in the world.  A customer could stay at any Ritz Carlton in the world and have the same wow experience.  As a result, The Ritz-Carlton became the only hotel to win the Malcolm Baldrige National Quality Award—not once but twice.

Horst Schulze is the exception. A common problem I discovered among most leaders is that they are overwhelmed with daily demands and lack the time and know how to intentionally build their dream culture.   That is our area of expertise as a strategic

CASE EXAMPLE 1: PRODUCT LAUNCH

 

BEFORE

Nordic Sales and Marketing Leadership organization mandated by the CEO to launch a new drug within 6 months and demonstrate the values in action.

 

CHANGE STRATEGY

  • We focused on one project initially, an upcoming product launch
  • We developed a benchmark for the current situation
  • We translated the values into specific leadership and sales behaviors  related to the product launch.
  • We rolled out the values to the entire company and received  input from associates on how they would live out the values in contributing  to the product launch.
  • We monitored and displayed results on meeting sales goals and living the values.
  • We built cross-functional and cross-country mechanisms to increase teamwork
  • We aligned all policies, processes and structures with the values
  • We built an employee participation process to solicit ideas and use them in planning and implementing the product launch
  • We initiated a continuous improvement process for sharing successes and failures and continually learning from the experience.

 

AFTER

  • The product was successfully launched 2 months ahead of schedule
  • Market share for the new drug exceeded expectations within 6 months
  • A new replicable model for product launch was introduced

CASE EXAMPLE #2: REGIONAL BANK

 

BEFORE:

The leadership team was not on the same page, departments functioned as silos and the customer experience was mediocre.

 

CHANGE STRATEGY

  • Initial assessment conducted
  • CEO and leadership team articulated a clear  Vision and Values
  • Values translated into specific service standards to ensure a ‘wow’ customer experience
  • One service standard discussed in daily huddles at the beginning of each shift which reinforced the expected behaviors
  • Progress regularly  monitored and displayed for Key Performance Indicators
  • Monthly meetings held to share the vision, values and relevant information with everyone
  • Redesign of policies, practices and processes that were misaligned with the values
  • Success stories regularly shared and the ‘heroes’ were rewarded

 

AFTER

  • The whole organization, starting with the leadership team, are aligned around the vision and values
  • Collaboration dramatically increased up, down, and across the bank
  • Individuals felt an increased sense of belonging and meaning in their work environment
  • The customer experience was more consistently extraordinary